A major barrier in consumer adoption of electric vehicles (EVs) is ‘range anxiety,’ the concern that the vehicle will run out of power at an inopportune time. Range anxiety is caused by the current relatively low electric-only operational range and sparse public charging station infrastructure. Range anxiety may be significantly mitigated if EV manufacturers and charging station operators work in partnership using a cooperative business model to balance EV performance and charging station coverage. This model is in contrast to a sequential decision making model where manufacturers bring new EVs to the market first and charging station operators decide on charging station deployment given EV specifications and market demand. This paper proposes an integrated decision making framework to assess profitability of a cooperative business models based on a multi-disciplinary optimization model that combines marketing, engineering, and operations. This model is demonstrated in a case study involving battery electric vehicle design and direct-current fast charging station location network in the State of Michigan. The expected benefits can motive both government and private enterprise actions.

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