... cost. Customer Value Oriented Product Customization (CVOPC) is developed as a systematic process to quantify the quality utility through guiding customers to make customization choices that reflect the balance of customer-valued quality and cost. A modified conjoint analysis is applied to capture...

..., but the approach is generalizable to any family of products. This approach first uses metrics gained from a modified conjoint analysis applied to data gathered from a student consumer base. Customer satisfaction is measured as a function of how many product offerings are provided, identifying and quantifying...

... applying bootstrap to customers’ preference data obtained from conjoint analysis. The proposed approach is demonstrated in an illustrative example: a decision-analytic automobile concept selection. Concept Selection Decision Analysis Case-Based Reasoning Conjoint Analysis Clustering Bootstrap...

... Analysis was used next to model the preference and to compute the part worth of the different design factors. Two conjoint methods were examined: rating based and choice based. The paper presents a comparison of the results of the different modeling with conjoint analysis, in order to assess...

... and explaining preference inconsistencies produces new understandings of the relationship between user and product. customer preference preference construction context effect utility theory multidisciplinary design decision making Kano discrete choice analysis conjoint analysis preference model...

... the unique characteristics of each demand model specification are examined and compared. Laptop Computer Conjoint Analysis Demand Modeling Multinomial Logit Mixed Logit Design Optimization P S a P a Proceedings of the ASME 2007 International Design Engineering Technical Conferences & Computers...

... integration of conjoint analysis into the HoQ framework. The steps of the Conjoint-HoQ method are presented in detail with an accompanying hypothetical example, the design of a hair dryer. A number of research issues critical to implementation in industry are also identified and discussed. The resulting...

... concepts in terms of how each concept satisfies the target product requirements. The next generation linear particle accelerator serves as an illustrative example. Design Concept Selection Decision Based Design Decision Analysis Influence Diagram Decision Tree Conjoint Analysis Auction Theory...