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Keywords: preference model
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Proceedings Papers

Proc. ASME. IDETC-CIE2008, Volume 1: 34th Design Automation Conference, Parts A and B, 437-446, August 3–6, 2008
Publisher: American Society of Mechanical Engineers
Paper No: DETC2008-49637
... Corresponding author, Phone: 33240376959, Fax: 33240376930, Email: petiot@irccyn.ec-nantes.fr. validity of the models. Keywords: conjoint analysis, pairwise comparisons, preference model, kansei engineering 1. INTRODUCTION In today s highly competitive market, especially the automotive industry, developing new...
Proceedings Papers

Proc. ASME. IDETC-CIE2007, Volume 6: 33rd Design Automation Conference, Parts A and B, 219-228, September 4–7, 2007
Publisher: American Society of Mechanical Engineers
Paper No: DETC2007-35580
... customer preference preference construction context effect utility theory multidisciplinary design decision making Kano discrete choice analysis conjoint analysis preference model Research from behavioral psychology and experimental economics asserts that individuals construct...